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Grow with us…
boohooMAN’s transformation underscores the power of data-driven advertising, creative testing, and audience refinement. By partnering with Raze, the brand successfully scaled its digital marketing efforts, leading to substantial growth and higher profitability.
See how top Skin Ceuticals use Raze:
Brand:
boohooMAN is a global fashion brand catering to all genders, offering trendy, affordable, and accessible clothing. Known for its bold styles and ever-evolving collections, boohooMAN provides fashion-forward individuals with versatile wardrobe essentials.
Challenge:
As a rapidly growing brand, boohooMAN struggled to scale efficiently with paid advertising. Despite strong organic engagement and influencer collaborations, the company faced difficulties in identifying a consistent audience that would drive profitable conversions. To overcome this hurdle, they partnered with Raze to refine their marketing strategy and optimize their digital advertising efforts.
Approach:
boohooMAN’s broad appeal and trend-driven fashion lines gave us the confidence to identify and target high-intent audiences through strategic Facebook and Instagram campaigns. Additionally, their website required a more seamless shopping experience to maximize conversions. By applying our best practices in conversion rate optimization (CRO) and aligning the brand's messaging with its target audience, boohooMAN saw a substantial increase in sales and engagement.
Results After 3 Months of Partnering with Raze
+196%
+288%
+112%
-59.7%
Increase in Facebook Revenue
Increase in Outbound Click Rate
Increase in Purchases
Decrease in CPMs
Our Process
New Campaign Setup
Instead of immediately optimizing for conversions without a defined audience, we started by focusing on add-to-cart optimization. This strategy allowed us to drive more traffic to boohooMAN’s product pages, gathering valuable consumer data. Using these insights, we refined our audience segmentation by prioritizing fashion-conscious individuals between the ages of 18-35 and expanding our targeting beyond traditional fashion interests to include lifestyle and pop culture affinities. This shift enabled more precise testing and improved ad performance.
Creative Testing
Once we identified a refined audience, we conducted extensive creative tests to determine the most effective ad formats. Our approach included testing static images, video content, carousel ads, and collection ads. Through this process, we discovered that Instagram Story ads, particularly those featuring dynamic outfit styling and influencer collaborations, generated the highest engagement. Additionally, professional campaign visuals and interactive video content significantly improved click-through rates and conversions.
Audience Targeting & Optimization
With a clearer demographic in place, we fine-tuned our targeting strategy to focus on interest-based audiences that resonated with boohooMAN’s brand identity. By analyzing social media engagement and customer behavior, we identified a strong connection to pop culture, music, and influencer-driven fashion trends. We leveraged these insights to craft compelling, personalized ad campaigns that spoke directly to our audience's style preferences, leading to a surge in conversions.
