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See how top Skin Ceuticals use Raze:
Brand:
Skin Ceuticals is a pioneering plant-based skincare line specifically designed for melanin-rich skin. Founded by industry experts alongside dermatologists and aestheticians, Skin Ceuticals delivers an affordable, all-natural skincare solution tailored for people of color.
Challenge:
Despite early success leveraging influencer marketing, thanks to a high-profile celebrity endorsement, Skin Ceuticals faced a plateau in its growth. To push past this stagnation, they partnered with Raze to expand their marketing efforts through paid advertising.
Approach:
Skin Ceuticals’ compelling mission and personal brand story made it clear that we could identify and engage new, high-intent audiences through targeted Facebook ad campaigns. Additionally, their website required a strategic overhaul to improve user experience and optimize conversions. By implementing best practices in conversion rate optimization (CRO) and resonating with their target demographic across both desktop and mobile platforms, Skin Ceuticals saw a 70% increase in total sales.Like What You See?
Results After 6 Months of Partnering with Raze
+522%
Increase in Revenue
+278%
Increase in Store Sessions
+49%
Increase in Conversion Rate
+505%
Increase in Revenue
Like What You See?
HIRE US
Services & Solutions for Skin CeuticalsOur Process
Website Optimization
When Skin Ceuticals joined forces with Raze, their website conversion rate was below industry standards. This presented a significant opportunity for us to apply our CRO expertise and drive immediate revenue growth without increasing their advertising budget.
First, we redesigned their mobile website to ensure a seamless user experience. The previous version was not optimized for mobile navigation, making it difficult for customers to explore products. By incorporating user reviews as social proof under each product, we improved engagement and boosted the overall conversion rate.
Next, we developed targeted landing pages tailored to specific paid media audiences. These pages were built based on precise customer personas, ensuring a cohesive experience from ad engagement to website interaction. As a result, Skin Ceuticals experienced reduced bounce rates, increased value per session, and a significant lift in conversions.
Content Development
Understanding that our primary target audience was Black women aged 25-34, we crafted content designed to resonate deeply with this demographic. We sourced authentic user-generated content from real customers and Skin Ceuticals’ founder to highlight the brand’s unique value propositions in a compelling and organic way.By incorporating genuine customer testimonials and leveraging the founder’s social media influence, we built trust between the brand and its audience. Our content strategy included a mix of celebrity testimonials, customer reviews, product demonstrations, and informative videos, all structured in a repeatable template designed for scalable direct response success.
Detailed TargetingSince Skin Ceuticals had never previously invested in paid social advertising, we had limited data to refine our marketing efforts. However, we overcame this challenge by leveraging their organic social media following to develop highly detailed customer personas.Using a data-driven targeting approach, we optimized ad spend to focus on acquiring new customers at a profitable rate. By continuously analyzing performance metrics and refining our strategy, we maximized conversions while maintaining efficiency.